Take NBA for instance to talk about the benefits of embracing customers
In Chapter 9 of Li and Bernoff's Groundswell, we've learned the benefit of embracing customers: a new kind of development. If an enterprise wants to make money, it need to fully understand what customers want to get, and then match up. Surprise and delight. Sounds like a simple enough concept for how to treat fans. The National Basketball Association is doing very well at this point, the result of which help them earn a lot of money. The NBA has four business strategies that are very successful. 1. Globalization promotion As early as ten years ago, the competition of NBA has been spread to 215 different countries and regions through 43 languages and 164 different TV stations, involving 3.1 billion audiences. In addition, NBA is the only alliance that provides the official website of other languages except English. 2. Strong market partners Now the partners of sports brand include Adidas, Nike and Reebok. The drinks includes Coca-Cola, foo...