Dumb Ways to Die
Why do many people choose Nike when they buy shoes? why do they think about Patek Philippe when they buy a watch? This is not only because the product of these brands have excellent quality, but also because they have a lot of excellent campaigns. Can the campaign play such a great role? The answer is yes. Today, we are going to introduce an excellent campaign: Dumb Ways to Die. Every time people wait for a train, they will see a warning: Do not play around the railway track. But the design of the warning is too boring to be noticed by anyone. In Melbourne, children had displayed lacking minded and naive behavior around trains, the result of which causes injury or even death. John Mescall decided to use an animated form instead of typical warning signs to warn children to be safe at the track of the train. Thus, the video"Dumb Ways To Die"was born in this context. To everyone's surprise, This video was massively successful, it has been viewed 10...