Hi！My name is Haopeng Wang

Introduction If you are a fan of FPS games, you will be absolutely familiar with the words "winner winner, chicken dinner". As a declaration of victory for the PlayerUnknown's Battlegrounds , it has become a synonym for this game. PlayerUnknown's Battlegrounds (PUBG) is a multiplayer online battle royale game developed and published by PUBG Corporation, a subsidiary of Korean publisher Bluehole . In the game, up to one hundred players parachute onto an island and scavenge for weapons and equipment to kill others while avoiding getting killed themselves. The available safe area of the game's map decreases in size over time, directing surviving players into tighter areas to force encounters. The last player or team standing wins the round. PUBG has dominated 2017. In last year, no game has been more popular than PlayerUnknown's Battlegrounds.  In October 11th, the PUBG announced that the game has 2 million online people at the same time in Steam, ...

In Chapter 9 of Li and Bernoff's Groundswell, we've learned  the benefit of embracing customers: a new kind of development. If an enterprise wants to make money, it need to fully understand what customers want to get, and then match up. Surprise and delight. Sounds like a simple enough concept for how to treat fans. The National Basketball Association is doing very well at this point, the result of which help them earn a lot of money. The NBA has four business strategies that are very successful. 1. Globalization promotion As early as ten years ago, the competition of NBA has been spread to 215 different countries and regions through 43 languages and 164 different TV stations, involving 3.1 billion audiences. In addition, NBA is the only alliance that provides the official website of other languages except English. 2. Strong market partners Now the partners of sports brand include Adidas, Nike and Reebok. The drinks includes  Coca-Cola, foo...

Why do many people choose Nike when they buy shoes? why do they think about Patek Philippe when they buy a watch? This is not only because the product of these brands have excellent quality, but also because they have a lot of excellent campaigns. Can the campaign play such a great role? The answer is yes.  Today, we are going to introduce an excellent campaign: Dumb Ways to Die. Every time people wait for a train, they will see a warning: Do not play around the railway track. But the design of the warning is too boring to be noticed by anyone. In Melbourne, children had displayed lacking minded and naive behavior around trains, the result of which causes injury or even death. John Mescall decided to use an animated form instead of typical warning signs to warn children to be safe at the track of the train. Thus, the video"Dumb Ways To Die"was born in this context. To everyone's surprise, This video was massively successful, it has been viewed 10...

To begin with, we need to know the definition of brand. "A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers." ( American Marketing Association ). So how about branding? It is not just a logo, "branding is endowing products and services with the power of a brand"said by  Kotler & Keller. As the video said"When people use your brand as a verb, that is remarkable", for example,"google it", "skype your family", "photoshop your picture", which means everyone has acknowledged your brand. Achieving this goal is not an easy work, the main reason is that we have to spend a lot of time listening to the groundswell of customers.  Listening to the groundswell reveals new insights. Understanding customers' habits and preferences can make brand owner get beyond the bias of surveys and the limitations of focus grou...