Dumb Ways to Die

Why do many people choose Nike when they buy shoes? why do they think about Patek Philippe when they buy a watch? This is not only because the product of these brands have excellent quality, but also because they have a lot of excellent campaigns.

Can the campaign play such a great role? The answer is yes. Today, we are going to introduce an excellent campaign: Dumb Ways to Die.

Every time people wait for a train, they will see a warning: Do not play around the railway track. But the design of the warning is too boring to be noticed by anyone. In Melbourne, children had displayed lacking minded and naive behavior around trains, the result of which causes injury or even death.

John Mescall decided to use an animated form instead of typical warning signs to warn children to be safe at the track of the train. Thus, the video"Dumb Ways To Die"was born in this context.

To everyone's surprise, This video was massively successful, it has been viewed 10 billion times on YouTube. It shows a lot of ways to die, for example, by poking a grizzly bear with a stick, or taking your helmet off in outer space. The common idea of  this song is that there are a lot of stupid ways to die, but the stupidest way would be if you died while standing near the railroad.

Catchy music and cute cartoon characters make this video different, and add humorous elements, making this video popular with the vast majority of Internet users.

With the success of the video, many American TV plays have begun to follow this idea. you can see lots of versions on YouTube, That's all interesting! I love the edition of Game of Thrones best!

The latest innovation is a mobile game, you can download it from you App Store. It has won No. 1 in 53 markets and became the top iPad app in 81 countries. This is an intellectual game which you need to find the right way to kill the characters in the game. I tried to play several times, and I found my IQ didn't meet my expectations.

A good Campaign is always easy to remember. It is conducive to the promotion of the brand, which is the reason why the campaign planning company is so popular today. So what can we do to make a good campaign?

I saw 10 ways written by Kevin Gibbons which maybe can help us:

• Keyword research tools lack the creativity you need for great content\
• Talk to your team/clients
• What types of content can fit into your content initiative?
• Analytics: find the content that resonates
• Focus on making just one reader happy
• Do, Know, Go
• Set clear timescales and goals on brainstorming
• Use Tools
• Use your brain
• Find popular content ideas via social media

The better campaign, the better brand. Imitating other people's campaign is absolutely the dumbest way of death in the business field. we need creative ideas, These are what we are doing now.