The reform of we-meida is coming soon!

We-media is also called "citizen media" or "personal media". It is a private, civilian, general, independent of the communicators, with modern electronic means.

Headline is one of the hottest mobile phone software in China. It has provided a platform for users to become authors. Because of the standards for authors are very low, more people can join their own interests and express their views by writing articles. Money will also be rewarded for articles with high clicks.

For we-media, the Headline is the milestone. But it also has many problems without professional review. We always believe that the quality and interest of the audience are the driving force of the reform of the media, so one day, a thorough reform is ushered in the we-meida.

But how far is it from this day?

What is the we-media?

Although I agree that the impact of Headline is very pioneering, I don't like to admit that Headline is the media.

Any media, which aims at flow and money, can not be called the media

For the vast majority of the authors, the Headline is just a tool for their profit, not a sound platform. That's why I say that the headline are not the media.In this platform, author's voice is not to express, but to absorb the flow of money to exchange.

How did the article be published?

A researchers said:”I also saw how the manuscript was produced: pulling out 300-500 words from twitter, micro-blog, WeChat and portals, modifying them, adding their own "modification" and "imagination", and then paste three pictures to get a heading. The whole process is not more than 10 minutes, and "write" 20 pieces a day.”

So what is the difference between the author and the robot?

Last summer, I was lucky to become an original author of the Headline.I read a lot of books and looked up a lot of information,To my surprise, the article I published just have a little clicks. However, those superficial articles have tens of thousands of clicks due to attractive topics. Well,it is not attractive topics, it is just attractive words like”Wow!””Amazing!””Shocking!”.

Nowadays, the chaos from the media has come to the point that it can't be allowed to grow barbarous. The fundamental reason is that one of the values of the media- the guidance.

This is the responsibility of the media and the state's demand for the media.

The media is the sound platform, also the guidance platform, the overflow of we-media hasten the chaos, making it to the people to a low, inferior direction.

So, how does the we-media mess end and how to reform?

The prospect of reform may not be so optimistic

Among the rumor that middle aged and elderly people occupy more than 70%, a large number of readers of the eadline have a relatively low level of education.

There is no prejudice here, just to state this fact:The education quality of the audience is one of the most influential factors in the spread of the we-media disorder. This is very paradoxical. We can't restrict people's reading freedom by means of macroscopical control. At the same time, we cannot tolerate the irresponsible media to lead the audience to the "entertainment nature".

But we all know that everyone wants to be entertained, and no one wants to be serious.Ma Dong, a famous Chinese host, once said:”Culture is the result of precipitation, and entertainment is human nature. And only 5% of the people were trying to settle down, and the rest of the people were just "living".”It's just because reality is so upset that we have to try to change, not take it as it is, isn't it?

Now, the headlines have begun to crack down on plagiarism, encourage originality, and take the initiative to control the distribution of flow.

Is it useful? Of course, this is the upper control. But the main thing is that we need to make a change.