Reading reflection 3#Groundswell chapter 12

Thirty years ago, people had only a preliminary understanding of the Internet, but today, the Internet has become an integral part of everyone's life, the result of which make groundswell enter every place of life. As the Groundswell says: the groundswell is about to get embedded within every activity, not just on computers, but on mobile devices and in the real world. Perhaps the birth and development of the groundswell, in other words, the Internet, will be the symbol of the third industrial revolution in the eyes of the people in the future.

Groundswell is like the key word of today. If you don't pay attention to it, it proves that you are out of date. And in the same way, companies that aren’t wired into the groundswell in 2012 will look very twentieth century—which is to say, out of touch. In all the official websites of the company, there is always a column left for the vast number of users which make the company have a chance to listen the voice of people. Getting information from the groundswell is a skill that a successful entrepreneur must master. 

Stormhoek which comes out from the blogosphere did very good in the face of the Groundswell. This company chose many bloggers to become consumers of the first batch of products. As long as you write your opinion and blog it after drinking, whether it's a good or a bad comment, you'll get a free bottle of Stromhoek wine. Stormhoek used these comments to release its first advisement which was widely praised by people. Then Stormhoek integrates the concerns of people's lives into the product in the form of wrapping paper, the result of which makes them different in many wines. Stormheck lives in the groundswell and know they will grow as it grows. They’re natives. You should learn to think as they do.

For this book, I think listening, dialogue, motivating, supporting, and embracing these five words can be a good summary of the content of the book. Although there are only five words, it is hard to implement them. Not all people can go out of their own way in the groundswell and become a creator. But it doesn't stop us from getting to know and understand the groundswell. I think the seven suggestions given by this book are very useful. I also want to take them as the end of the blog, and I hope these suggestions can help more people succeed in the Internet era.

• First, never forget that the groundswell is about person-to-person activity.
• Second, be a good listener.
• Third, be patient.
• Fourth, be opportunistic.
• Fifth, be flexible.
• Sixth, be collaborative.
• Seventh, and last, be humble.