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PUBG - Social Media Monitoring Project Part Two

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Recap PlayerUnknown's Battlegrounds is a highly successful game that has dominated 2017. As a    multiplayer online battle royale game ,  it has monopolized the market of many similar games and attracted a large number of players from FPS games. But, with the increasing number of players, the problem of server quality becomes more and more obvious. In addition, with the emergence of cheaters, every players are undergoing a bad game experience, the result of which led many players to give up this game. PUBG has made some measures to face the loss of players. How is the effect? Campaigns PUBG has some very successful campaigns which make the player be full of expectations of the game. Upate In addition to day-to-day maintenance, PUBG has some new elements to be updated. From guns to clothes, these new elements make players have a new game experience every time they update the game and, of course, there will be a desire to charge money....

Reading reflection 3#Groundswell chapter 12

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Thirty years ago, people had only a preliminary understanding of the Internet, but today, the Internet has become an integral part of everyone's life, the result of which make groundswell enter every place of life. As the Groundswell says: the groundswell is about to get embedded within every activity, not just on computers, but on mobile devices and in the real world.  Perhaps the birth and development of the groundswell, in other words, the Internet, will be the symbol of the third industrial revolution in the eyes of the people in the future. Groundswell is like the key word of today. If you don't pay attention to it, it proves that you are out of date. And in the same way, companies that aren’t wired into the groundswell in 2012 will look very twentieth century—which is to say, out of touch.  In all the official websites of the company, there is always a column left for the vast number of users which make the company have a chance to listen the voice of people....

original blog#3 Vapormax‘s social media marketing of new product

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Spring break is in progress, and you will definitely need a pair of comfortable running shoes for you to go out for a trip. Since its release in March 2017, Vapormax has been well received by buyers. So far, VaporMax has launched 12 versions. In less than a year, a total of 105 kinds of Air VaporMax have been sold. The success of vapormax is mainly due to its wonderful social media marketing. When vapormax was released for three months, Nike invited  G-dragon ,  Neymar , Ruby Rose and English Gardner four stars to work together to create  an advertisement K iss My Airs . The promotion effect of stars is obvious, plus the reputation of Nike itself is very good, so the sales volume of Vapormax has been significantly improved after the release of this video. In order to make more consumers contact with Vapormax, Nike will always pay attention to consumers' evaluation of Vapormax on social platform, and integrate their feedback into the new style design. ...

PUBG - Social Media Monitoring Project Part One

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Introduction If you are a fan of FPS games, you will be absolutely familiar with the words "winner winner, chicken dinner". As a declaration of victory for the PlayerUnknown's Battlegrounds , it has become a synonym for this game. PlayerUnknown's Battlegrounds (PUBG) is a multiplayer online battle royale game developed and published by PUBG Corporation, a subsidiary of Korean publisher Bluehole . In the game, up to one hundred players parachute onto an island and scavenge for weapons and equipment to kill others while avoiding getting killed themselves. The available safe area of the game's map decreases in size over time, directing surviving players into tighter areas to force encounters. The last player or team standing wins the round. PUBG has dominated 2017. In last year, no game has been more popular than PlayerUnknown's Battlegrounds.  In October 11th, the PUBG announced that the game has 2 million online people at the same time in Steam, ...

Take NBA for instance to talk about the benefits of embracing customers

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In Chapter 9 of Li and Bernoff's Groundswell, we've learned  the benefit of embracing customers: a new kind of development. If an enterprise wants to make money, it need to fully understand what customers want to get, and then match up. Surprise and delight. Sounds like a simple enough concept for how to treat fans. The National Basketball Association is doing very well at this point, the result of which help them earn a lot of money. The NBA has four business strategies that are very successful. 1. Globalization promotion As early as ten years ago, the competition of NBA has been spread to 215 different countries and regions through 43 languages and 164 different TV stations, involving 3.1 billion audiences. In addition, NBA is the only alliance that provides the official website of other languages except English. 2. Strong market partners Now the partners of sports brand include Adidas, Nike and Reebok. The drinks includes  Coca-Cola, foo...