original blog#3 Vapormax‘s social media marketing of new product


Spring break is in progress, and you will definitely need a pair of comfortable running shoes for you to go out for a trip. Since its release in March 2017, Vapormax has been well received by buyers. So far, VaporMax has launched 12 versions. In less than a year, a total of 105 kinds of Air VaporMax have been sold.




The success of vapormax is mainly due to its wonderful social media marketing. When vapormax was released for three months, Nike invited G-dragon, Neymar, Ruby Rose and English Gardner four stars to work together to create  an advertisement Kiss My Airs. The promotion effect of stars is obvious, plus the reputation of Nike itself is very good, so the sales volume of Vapormax has been significantly improved after the release of this video.
In order to make more consumers contact with Vapormax, Nike will always pay attention to consumers' evaluation of Vapormax on social platform, and integrate their feedback into the new style design.



The shape of the vapormax is derived from the classic Nike Air Max. The air cushion is made from the TPU material and is sealed after filling the air inside. The best feature of Vapormax is that its sole does not use the traditional rubber sole, but directly extends the air cushion material and turns it into a large bottom, the result of which can make people feel like suspended in midair when they wear the shoes. Novative air cushion can bring excellent damping effect and visual impact. In addition, this kind of shoes is very light in the shoes of slow shock system, only 260g, which is 100g lighter than the previous generation. As a result, this innovation is unthinkable.

 Let's see the influence of Vapormax on other running shoes on Google Trends. We chose another popular running shoes Ultra Boost as a contrast. 
From the picture, we can see that since the publication, the activity of Vapormax on social media has been getting higher and higher over time, and it has successfully stolen some people's attention to boost. Transcending Boost is not the ultimate goal of Vapormax, In order to give its new products a wide range of attention, it launched a new advertising campaign Air Moves You a few days ago.
The idea of advertising is not complex, it's easy to understand. But the smart thing is to find a very living detail that combines ideas and products - the breathing in the movement. 
Using simple elements of life can create a resonation,which makes Nike close to the feeling of intimacy with the consumer. In addition, Nike has successfully applied the advantages of the developed Internet, which connects the product and the customers through the mutual understanding network. In other words, the success of the Internet has created the success of Vapormaxs' new products.

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